Realize where the biggest sell will be - the liquor -> Focus on the bar
Not only should you get people in store, but to make them BUY from you
Strategy:
Hand out coupons at Tkts boots, where people wait in line to buy Broadway tickets
Motivating the Stuff - $100 give a way to the best performer
Sell to visitors on buses/tours
Create a buzz
Don't try to trick people, bad for your own image - even if you win the task, it's not good impression for your boss
Manager should not send out coupons
Boardroom
"A+ for others, A for you, so I have to bring you in"
Never check out for any reason
Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts
Sunday, July 29, 2007
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