Realize where the biggest sell will be - the liquor -> Focus on the bar
Not only should you get people in store, but to make them BUY from you
Strategy:
Hand out coupons at Tkts boots, where people wait in line to buy Broadway tickets
Motivating the Stuff - $100 give a way to the best performer
Sell to visitors on buses/tours
Create a buzz
Don't try to trick people, bad for your own image - even if you win the task, it's not good impression for your boss
Manager should not send out coupons
Boardroom
"A+ for others, A for you, so I have to bring you in"
Never check out for any reason
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