Built a waterfalls -> stores around is doing better because people want to come and see the waterfalls
"it's easier to think big & easier to find the investors" -- Trump
Ask the carpenter what is the grandest thing he'd ever built - Wheel --> refurbish it
know that it works, save time to build
Promote the "Free marketing staff for 12 hours"
Negotiating with a 10-yr-old -> the kid is really smart. His show got promoted big time, too
Coupon for the big spin
Recruit models
Secure chance, escort big players at the VIP boots!! -- focus on the biggest gamblers
Using microphone
Shock Value -- Tiger, took peopel away from the players' table
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